I Like Birds

The most beautiful bird based greeting cards in the world - now available for licensing

Recipe for a bird-based brand: Take a dash of retro, a hint of modernism, a dollop of fun, combine with great British design and soak through with a love of nature and nostalgia for a faraway childhood watching wildlife. Simmer for two years as an independent greeting card publisher, allowing a large social media following to grow, gathering stockists across the UK to become a brand with instant recognition, mass urban/rural crossover appeal and a style eminently suited to products. To finish, apply some licensing nous. Mix with the choicest licensing partners…

I Like Birds began life as a Scottish publisher of bird-themed greeting cards, developed from the Designers twin passions for nature and design and has a bold, striking, clean and instantly recognizable style coupled with a sensitivity to the subject matter and designs that are both folksy and modern, tasteful and playful, but never “overly-quaint”.

Highly adaptable with enormous cross-over appeal, I Like Birds bridges the gaps between traditional, retro and contemporary and extends beyond language and cultural boundaries, making it great for licensing across a wide range of categories.

I Like Birds offers:

  • An instantly recognisable style
  • Large library of licensable images
  • Strong sales of existing card ranges and a high degree of brand loyalty
  • A committed, growing fanbase
  • Established as a brand with integrity
  • A universal, popular subject
  • Textiles, ceramics, giftware, stationery, glassware all highlighted as key areas for licensing
I like Birds

The licensing program began at the end of 2016 when I Like Birds was a finalist in the License This! competition and JELC were appointed. First to sign was BrownTrout Publishing Europe for Calendars which are sold through WH Smith, Waterstones, Wyevale, Dobbies Garden Centres, Blue Diamond Garden Centres, Calendar Club and independents. 2017/18 sees the program expand further with several new partners:

  • The Art File, a leading independent publisher of award–winning greeting cards launched their first range of I Like Birds cards and wrap early in 2018 with great pick up from retail including Paperchase, Waterstones, various garden centres and indies
  • Quadrille Publishing, a leading publisher of illustrated books and also stationery launched notebooks, diaries and other stationery lines in Spring 2018
  • My Gifts Trade - a leading UK manufacturer and distributor of giftware and licensed products, launch their range of I Like Birds mugs and other gifting, along with household textiles in summer 18

With such highly adaptable designs and strong appeal, I Like Birds looks set to fly in 2018 and beyond.